Jessica Chastain’s “Ava” has skipped a theatrical release in China, but is instead to get the widest possible online outing in the Middle Kingdom.
From Saturday it is available on China’s four largest generalist streaming platforms: Tencent Video, Alibaba-owned Youku, iQIYI and Mango TV.The maneuver was piloted by Los Angeles and Beijing based Leeding Media.
The David U.
Lee-headed company licensed the rights from Voltage Pictures, steered it through Chinese censorship and picks up a “presented by” credit.Directed by Tate Taylor, “Ava” sees Chastain as an assassin who has to fight for her own survival after one of her missions goes wrong.
It enjoyed staggered theatrical releases around the world from June onwards.
Its limited U.S.
release started from Sept.
25 and was followed by premium VoD outings on Amazon and iTunes.There have been very few American films sold into China this year.
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