‘Jungle Cruise’ Adds New Platforms as Evidence Suggests PVOD Marketing Lifts All Ships

On a Labor Day weekend when “Shang-Chi and the Legend of the Ten Rings” exploded to a record $90 million initial four- day gross, Disney also expanded Premium VOD platforms for its $100 million-plus box office “Jungle Cruise” ($29.99).

As with other PVOD titles, it’s making a strong debut on multiple charts after an initial Disney+ home exclusive.“Jungle Cruise” leads at Vudu, which favors higher-priced titles with its revenue tally.

Among transactional charts, iTunes has it as #3, with GooglePlay placing it at #5.

“The Hitman’s Wife’s Bodyguard” (Lionsgate/$5.99) repeats at #1 at both iTunes and Google, and at #5 is the highest non-pvod films at Vudu.

All of this reinforces that Disney can maximize returns from multiple outlets even as films still do well in theaters.“Don’t Breathe 2” (Sony/$19.99), a surprise PVOD release after three weeks in theaters, is #2 at Vudu, #3 at iTunes, and #5 at GooglePlay.

The film fell a modest 18 percent in

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