This weekend, the specialized world showed no signs of public resistance to moviegoing.
That so much of the audience is older,and perhaps more wary, is encouraging.The successes include the opening of the acclaimed “First Cow” (A24), a couple of niche limited openers (“The Booksellers” from Greenwich with the best per-theater number), the successful expansion of “Emma” (Focus), and decent continued results for two offbeat wider and younger-audience titles: “Impractical Jokers” (truTV) and “My Hero Academia: Heroes Rising” (Funimation).However, the complete failure of two higher-end titles — “Wendy” (Searchlight) and “Greed” (Sony Pictures Classics) — as they expanded in their second weekends showed audiences are picky and the success rate remains challenging.Specialized distributors are as concerned about possible theater shutdowns as anyone in the business.
At this point, no changes have been made, but sources say this has gone from a day-to-day review to an hour by hour.Apple
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