Welcome to the weird world of theatrical movies, the weekly scramble to find a formula that fills seats.
“Knock at the Cabin” returned Universal to #1 for the first time since October, despite several big hits including “Puss in Boots: The Last Wish” and “M3GAN.”“80 for Brady” closely followed, with most theaters (with Paramount’s encouragement) capping prices all day to matinee cost.
It grossed 12.5 million, significantly above expectations, to take second place.
After seven weeks at the top, “Avatar: The Way of Water” dropped to #3.That meant three films over 10 million and its the first time that’s happened on this weekend since 2017.
(This February weekend usually faces Super Bowl competition, which we’ll see next week.) In 2017, the #1 film was another M.
Night Shylamalan title, “Split.” It also opened to 14 million; with today’s higher ticket prices, it would be around 17 million.The industry hoped for a bigger
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