After enduring long-lasting Covid restrictions, many of the Korean executives attending the AFM this week will be making their first U.S.
business trip in more than two years.
In the time that they were away, the Korean entertainment scene has undergone a transformation.The changes have proved tricky for some and beneficial for others.
But, whether for defensive or aggressive reasons, many Korean companies are now in the process of reshaping their businesses.
They are preparing for a future in which Korean entertainment is no longer a sideshow appreciated and accepted principally within Asia.During the pandemic period, “Parasite,” BTS and “Squid Game” were carried by streaming platforms — music and video — to global audiences far more effectively than traditional media with its old-fashioned and geographically delineated gatekeepers.
Fans of Korean entertainment interact directly with new TV shows, online concerts and music groups in ways that are instant and measurable.
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