Let Other Studios Race to VOD; Sony Pictures Classics Believes It’s Theaters Or Nothing
After Universal ran to premium VOD at the first opportunity, other distributors were quick to follow suit.
Sony trotted out “Bloodshot,” while Disney offered “Onward,” Searchlight presented “Downhill,” and Warner Bros.
sold “The Way Back.” However, if there’s going to be a last man standing for theatrical exhibition, it’s Sony Pictures Classics co-president Tom Bernard, who has no interest in exploring the Pvod trend.“That’s no place to play them,” said Bernard.
“Everything starts with exhibition.
“When the virus is gone, when it’s safe, people will come back to theaters.”More from IndieWireAs the Golden Globes Make Rule Changes, Will Oscars Follow?Regal, AMC Theaters, and Cinemark Close All Locations Amid Coronavirus OutbreakSpc’s sexy European mystery-thriller “Burnt Orange Heresy” opened in theaters March 13, only days before the pandemic closed theaters across the country.
That same day, Focus opened “Never Rarely Sometimes Always,” which will
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