‘LulaRich’ Review: Amazon Prime’s Docuseries Is the Next True Crime Obsession

Lately, it feels like documentaries are in a rush to capitalize on the next big scandal, whether it’s the mullet-cut world of Joe Exotic or the privileged attendees of the Fyre festival.

The desire to create a guilty exposé of an unknown world can lead to stories where the scandal isn’t as obvious as the surrounding peculiarities.

In other cases, like Amazon Prime Video’s “LulaRich,” a docuseries hits paydirt.

Directors Jenner Furst and Julia Willoughby Nason — who, incidentally, directed Hulu’s “Fyre Fraud” documentary in 2019 — craft a thrilling, nightmarish story that combines elements of fashion, feminism, and fraud all in one beautiful package.In 2018 the first major report on the multi-level-marketing company (MLMs), LulaRoe, was published in Bloomberg.

The company, touting female empowerment through the selling of leggings and maxi skirts, was not only battling numerous lawsuits but several claims that they were a pyramid scheme.

The

Read full article