Prior to the debut of Marvel’s “Shang-Chi and the Legend of the Ten Rings,” Disney CEO Bob Chapek called its old-school theatrical release an “interesting experiment.”The “experiment” in question: Would enough people show up to their local multiplex to see the latest Marvel movie to justify keeping the $200 million-budgeted film in theaters without an immediate backstop on Disney Plus? Overall ticket sales have been depressed in the pandemic, and the studio’s superhero installments typically open to more than $100 million in non-covid times.This weekend’s box office tallies revealed that, yes, even with the delta variant raging, “Shang-Chi and the Legend of the Ten Rings” could deliver movie theaters a much-needed jolt.
The 25th entry in the Marvel Cinematic Universe had a bigger debut than the studio initially reported, collecting a mighty $90 million over the four-day Labor Day holiday weekend.Tracking had indicated a three-day total around $50 million,
Read full article