While the last two weeks have featured several struggling new releases, and this weekend looks to be no different, the summer movie season is actually up +12.6% compared to last year and currently ranks as the second largest summer movie season of all-time through June 12.
However, a lot of that is due to Disney and Marvel’s Avengers: Endgame and it’s looking like Disney and Pixar’s Toy Story 4 will need to serve as the film that shifts the current struggles the season’s new releases have endured.
As for this weekend’s new releases, neither Sony’s Men in Black International nor WB’s Shaft are looking to deliver big dollars, and depending on how bad it gets, there might be a race for the #1 spot on the weekend chart.
Things get interesting at the top of the box office as Universal and Illumination’s The Secret Life of Pets 2 would love
Read full article