MoviePass CEO Says Company Won’t Sell User Data

MoviePass CEO Mitch Lowe stepped in it last month when he suggested that the subscription service’s app tracked customers movements.

In an interview with Variety, Lowe clarified that the company only locates its customers in order to direct them to nearby theaters and stressed that the company does not continuously watch its clients.“What we don’t do and have never done is track,” said Lowe.

“Tracking suggests that we’re following you from point A to point B, and we’ve never done that.

We don’t intend to do that.

That’s not part of the plan.

What we do is we locate you so when you want to find a theater that’s in your market, you open up the app and we locate you to tell you, here’s 10 theaters nearby.”That’s a much different depiction than the one that Lowe painted on March

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