In a move that seems to borrow business strategy from Mel Brooks’ protagonists in “The Producers,” who attempted to stage an intentional Broadway flop and oversell production shares for profit, recent changes to MoviePass policy suggest the service’s profitable subscribers are the ones who use it the least.While MoviePass remains $9.95 per month for an annual subscription, there’s two significant changes to the terms of service, both designed to throttle the number of MoviePass users in theaters.
Where subscribers could once see a movie every day, they’re now capped at four tickets per month.
Instead, subscribers now receive a three-month trial to IHeartRadio All-Access — one that automatically converts to a $9.95 monthly subscription unless the subscriber contacts the radio service to cancel.
And, as MoviePass Tos makes clear in all caps: “The Service Prohibits Repeat Viewings Of The Same Movie.”MoviePass and iHeartRadio announced the bundled promotion April
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