In another major blow to movie theaters, Disney announced “Mulan” will forgo its planned theatrical release.
Instead, the live-action remake is premiering on Disney Plus on Sept.
4 for a premium rental price.Unlike the rest of the content available on Disney Plus, “Mulan” won’t come with a subscription to the service.
Consumers in the U.S.
and other territories will have to pay $29.99 on top of the streaming service’s monthly subscription fee.
In markets where Disney Plus isn’t available, “Mulan” will play in cinemas.For now, Disney’s CEO Bob Chapek says “Mulan’s” big move was a necessary move during the pandemic and isn’t reflective of a new business model for the company.“We’re looking at ‘Mulan’ as a one-off as opposed to say there’s some new business windowing model that we’re looking at,” Chapek said Tuesday on the company’s earnings call.
Read full article