Netflix Lost Subscribers, But It Really Lost Something Larger — Call It Mythology (Column)

Pretend it was one year ago, when the streaming revolution, stoked by the pandemic (when is a pandemic good for business? When your business depends on people staying home), was feeling the first flush of being the New Paradigm That Ate The World.

And pretend, in that spring of 2021, that you’d been asked to imagine how a film industry headline from the future might read.

You would probably have predicted something like this: “For the First Time, Every Oscar Nominee Comes From a Streaming Service.” Or maybe this: “Movie Theaters: Still Here But No Longer Driving the Action.”You probably would not have come up with something like this: “Netflix Buys Alejandro G.

Iñárritu’s ‘Bardo,’ Plans Global Theatrical Release.”But that’s the headline that ran on April 27 in Variety.

Netflix has bestowed token theatrical runs before — to “The Irishman,” “Roma” and “The Power of the Dog.” But

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