Netflix originals exec reveals how streaming giant makes commissioning decisions

Vice-president of original programming Cindy Holland said she commissions within strict parameters.Netflix’s originals supremo has lifted the veil on how the SVoD giant makes commissioning decisions, including the “projection models” that dictate its tariffs and inform its decisions to scrap shows.Vice-president of original programming Cindy Holland told Netflix’s upfront event in Italy, See What’s Next, that she commissions within strict parameters, despite having access to a content war chest of $8bn (£5.7bn) for this year.“I have turned down some ideas because of budget,” she said.Holland explained that Netflix uses its wealth of data

Read full article