Netflix’s ‘Cloverfield Paradox’ Pulled in 5 Million Viewers in 7 Days After Surprise Release

Netflix’s pickup of J.J.

Abrams’ widely panned sci-fi movie “The Cloverfield Paradox” hasn’t turned out as well as another of the streamer’s big-budget original films, “Bright.”The movie notched just 2.8 million U.S.

viewers in the first three days after its surprise post-Super Bowl release on Feb.

4, according to Nielsen data.

But the total audience grew to 5.0 million over a seven-day period, per Nielsen’s estimates.That’s compared with 11 million U.S.

viewers who watched Netflix’s “Bright” during its first three days of release, according to Nielsen (which did not provide seven-day figures for that title).

According to Netflix, in the first month after the Dec.

22 release, “Bright” had become one of Netflix’s most-viewed original titles ever.Netflix guerrilla-marketed the launch of “Cloverfield Paradox” during Super Bowl Lii on Feb.

4, buying an ad in the NBC telecast announcing that the film would be available to stream following the game.

Netflix reportedly

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