Nickelodeon’s Evolved ‘Turtles,’ ‘Game of Thrones,’ ‘Hamilton’ Among Licensing Innovators
Licensing is more complex than ever, as studios and networks compete for increasingly distracted consumers.
But Star Wars; Overwatch League; and Snoop Dogg’s marijuana products are among the content creators inventing products consumers covet.
Here are six companies, stars or shows showing the way.Nickelodeon Shells Out New Take on Turtles Network pulled back merchandise to reinvent and relaunch familiar charactersAs long as pizza remains popular, the Teenage Mutant Ninja Turtles will be ripe for reinvention.What began as a comic book series in 1984 is now one of the most durable properties in kids’ media.
In September, Nickelodeon debuted the 2D animated series “Rise of the Teenage Mutant Ninja Turtles,” the network’s second reboot of the property following a CGI-animated show that ran from 2012-17.According to Pam Kaufman, Viacom/Nickelodeon’s president of consumer products, merchandise played a key role in both reboots.
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