With the post-Oscars airing of “Whiskey Cavalier,” ABC is going the Super Bowl route to offer fresh programming that will draft off the main event’s massive audience.
It’s the first time that the network has leveraged that coveted slot to launch a new show and push viewers toward its primetime lineup as opposed to reverting to its usual Jimmy Kimmel post-awards wrap-up.“Whiskey Cavalier” won’t immediately follow the Academy Awards everywhere.
On the East Coast, the Oscars will air 8-11 p.m., followed by a 30-minute local news spot, and then “Whiskey Cavalier” at 11:35 p.m.
On the West Coast, which airs the Oscars live, the new series will air at 10 p.m.
Pt, followed by the local news.IndieWire spoke to ABC Entertainment’s Evp of programming strategy Andy Kubutz and Evp of marketing Rebecca Daugherty to gain insight into the strategic move.“It’s
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