Paramount Movie Network Has Been Nixed

A major rebrand of Paramount Network that’s been in the works for over a year has now been reversed, according to Deadline.

The change in strategy reportedly comes in part thanks to the continued success of the network’s biggest series, “Yellowstone.”In September 2020, the channel’s parent company, ViacomCBS, reportedly started making moves towards turning the network into Paramount Movie Network.

The planned makeover involved airing 52 original films per year, along with one scripted series per quarter.

This plan sounds similar to the current Netflix strategy, which saturates the streamer with new original content every week.This plan was more than theoretical.

Soon after Chris McCarthy, President and…The post Paramount Movie Network Has Been Nixed appeared first on /Film.

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