‘Ready Player One’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Warner Bros.

claims the top spot in spending with “Ready Player One.”Ads placed for the sci-fi Steven Spielberg movie had an estimated media value of $9.66 million through Sunday for 70 national ad airings on 13 networks.

(Spend figures are based on estimates generated from Feb.

19-25.

Estimates may be updated after the chart is posted as new information becomes available.) Warner Bros.

prioritized reaching sports fans, with program-specific budget during Winter Olympics telecasts, College Basketball and Ufc Fight Night: Emmett vs.

Stephens, and network-specific budget allocated heavily across NBC, NBC Sports and Fox.Just behind “Ready Player One” in second place: Twentieth Century Fox’s “Red Sparrow,” which saw 1,469 national ad airings across 35 networks, with an estimated media value of $9.4 million.TV ad placements for Universal Pictures’ “Pacific Rim Uprising” (Emv: $8.19 million), followed by Warner Bros.’ “Tomb Raider

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