Ripe for a kicking: Hollywood’s love-hate relationship with Rotten Tomatoes

Twenty years after its launch, the movie-review aggregator’s verdict is now seen as vital to a film’s success or failure.

Is the site too influential for its own good?Twenty years ago, the internet was a very different place.

Google was a fresh rival to Alta Vista and Lycos.

Apple computers looked like boiled sweets, and we dialled up to “surf the net”, having installed the software via CD-Rom.

The movie world of 1998 was also somewhat different: the box office was ruled by meteorite movies and Adam Sandler, Harvey Weinstein was an Oscar winner, and The Avengers was a lame, retro spy comedy with Ralph Fiennes and Uma Thurman.

It was into this climate that Senh Duong launched Rotten Tomatoes – known in the business as Rt – a site that has transformed both worlds, although nobody seems quite sure if it has done so for better or worse.Duong

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