‘Scream’ Skips PVOD to Soar at $4.99 but ‘West Side Story’ Barely Registers with At-Home Rentals

Three recent theatrical films infused the VOD market this week, but each took different routes for very different results.

Paramount’s “Scream” performed best with a surprising strategy: Debuting at $4.99 after about 45 days in theaters, the franchise reboot skipped a higher-price initial offering.

It also comes before the likely imminent streaming release via Paramount+.

The film took two of the #1 slots this week.Vudu, where “Scream” is #1 for the week, ranks by revenue spent.

That means it had more than four times as many transactions as #2, “Sing 2” (Universal), which costs $19.99 (lowered this week from $24.99).

That’s a strong showing.“Sing 2” has spent nearly two months on the charts.

Still #6 in theaters this weekend, it has been among the top PVOD titles daily since its debut.

Along with “Scream,” it is one of four titles to place on all three charts.

Blacklight” (Open Road/$19.99), on PVOD after its third weekend,

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