Shang-Chi Box Office Sets Record, Shows Viability of Movie Theaters in Fall

After a weekend like this, one might wonder if folks huddled around a Disney conference table are giving the whole “Premier Access” thing on Disney+ a rethink.

They should since the Shang-Chi box office obliterated previous Labor Day weekend records and is currently on track to earn upwards of $85 million over the four-day holiday in the U.S.The superhero origin story, which introduces a new masked avenger to the Marvel Cinematic Universe—a first for the studio since Captain Marvel back in spring 2021—posted the third best opening day during the Covid-19 pandemic by grossing an estimated $29.6 million on Friday.

More impressive still, Shang-Chi and the Legend of the Ten Rings is currently projected to earn $67.8 million for the traditional three-day opening weekend frame and $85 million over the four days when you factor in Monday.The holiday typically signifies the end of the summer season for Americans, which is

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