Sony Boss Blames ‘Men in Black: International’ Failure on ‘Not Strong’ Story Idea
The summer box office has not been kind to movies not released by Disney, and one of the season’s biggest bombs is Sony’s “Men in Black: International.” Directed by “Fate of the Furious” helmer F.
Gary Gray, the latest “Men in Black” was expected to relaunch the once-popular Sony franchise following 2012’s “Men in Black 3.” That entry, starring Will Smith and Tommy Lee Jones, grossed $624 million dollars worldwide.
“Men in Black: International,” meanwhile, has only grossed $245 million worldwide since opening June 14.
The reboot’s domestic total is a paltry $78 million, well below its $110 million production budget.In a recent interview with Business Insider, Sony Motion Picture Group chairman Tom Rothman admitted “Men in Black: International” was not the success Sony hoped it would be at the box office.
Rothman stressed that with nearly $250 million worldwide the movie is not a major box office bomb, but it’s
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