Just three weeks after hitting theaters, the Kristen Stewart-starring “Spencer” is finding success beyond the multiplex, thanks to a rapid theatrical-to-vod release strategy.
The awards contender hit PVOD the day before “House of Gucci” arrived in theaters, and right before major groups start awarding their annual prizes.The potential for more awards attention could help its overall revenue in the coming weeks, but even in its first week on PVOD, Pablo Larrain’s portrait of a sliver of Princess Diana’s life enjoyed a strong initial showing.
The film is already #4 on Apple TV/iTunes and #8 on Vudu, and #12 on the usually lagging Google Play list.
Distributor Neon receives the same box office and VOD take on its films as the top studios, but with a vastly smaller investment.
“Spencer” — which has grossed under $7 million — could prove very profitable.Elsewhere, “Venom: Let There Be Carnage” (Sony/$19.99) began what will
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