Tag: Pokémon Detective Pikachu
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Toy story: why Hollywood can’t stop kidulting
From Detective Pikachu to Sonic the Hedgehog, when did audiences Ok the big brand movie?Orson Welles memorably described his final role, voicing the baddie in 1986 animation The Transformers: The Movie, as “a big toy who attacks a bunch of smaller toys”. Such dismissiveness would be way out of line in today’s moviescape. Instead, we…
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‘Missing Link’ Again Tops Studios’ TV Ad Spending
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.”Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for 1,852…