The 3 Movie Day Sells 8 Million Tickets, Led by ‘Spider-Man’ and ‘Top Gun’

Gimmicks: They work! Most theaters reduced ticket prices to 3 September 3 in recognition of the National Association of Theater Owners’ just-invented National Cinema Day.

As a result, people bought more than 8 million tickets — the most in a single day since each of the three first days of “Avengers: Endgame” in April 2019.Financially and psychologically, this was a bonanza for theaters.

Half or more of the ticket revenue went to distributors; for exhibitors, it was all about the popcorn, the Red Vines, and their generous profit margins.

For one day at least, money rolled in.

The long-term impact is Tbd: Prices have returned to their normal average of over 10 and the next few weeks are bleak.One side effect of the 3 ticket is it wreaks havoc on box-office estimates.

With the top four films within 600,000 of each other, and an additional Monday to come for the four-day weekend, take the order below as an educated guess.

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