‘The Bachelor,’ ‘Celebrity Big Brother,’ NBA All-Star Game Lead Winter Olympics Counterprogramming — Ratings Watch

NBC’s Winter Olympics juggernaut from PyeongChang, South Korea, continued to dominate the primetime ratings for the week ending February 18, but audiences not feeling the Olympic fever had plenty of other options — particularly of the unscripted variety.The night of Tuesday, Feb.

13 was the most-watched night of the Olympics last week, featuring Shaun White and Mikaela Shiffrin going for gold.

All seven nights of the Olympics were the top-rated programs of the week, among both adults 18-49 and viewers.

Viewership is down from the 2014 Sochi Games, although still solid.

Here’s a side-by-side comparison so far from NBC:Winter Olympics Primetime Total Audience Delivery2018 Viewership 2014 ViewershipOpening Thur.

17.2 million 20.0 millionFirst Fri.

28.3 million 31.7 millionFirst Sat.

24.2 million 25.1 millionFirst Sun.

26.0 million 26.3 millionFirst Mon.

22.3 million 22.4 millionFirst Tues.

22.6 million 23.7 millionFirst Wed.

19.2 million 20.8 millionMid.

Thur.

19.3 million 22.9 millionMid.

Fri.

19.2 million 19.2 millionMid.

Sat.

16.1 million 17.1 millionMid.

Sun.

18.2 million 21.3 million2nd Mon.

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