“Afterlife-2021-movie-posters/”>Ghostbusters: Afterlife” (Sony/$5.99) leads all VOD charts for the third straight week since its price reduction.
That’s two weeks longer than its hold on the top spot when it initially was released at $19.99 in early January.Sony as a studio continues on a roll.
This weekend “Uncharted” took in a stronger than expected $44 million in U.S./Canada theaters.
Impressive as that was, it also is critical as the highest opening gross for a non-franchise or sequel release in over two years and it comes, like “Afterlife,” from a studio that has no direct streaming platform.That makes its reliance on traditional strategies – first in theaters, then PVOD at a reduced but still sufficient six week period, later reduced price – before streaming critical.
And they seem to be succeeding is the most important recent event in the evolving theater rebound story that is still unsettled.“Afterlife” held off the
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