‘The Marvelous Mrs. Maisel’ Fans Can Interact Live With The Show’s ’50s-Era Talent Agents Via New Hotline

Susie Myerson isn’t real, but her billboards are.

Ads touting the fictional talent manager are set to pop up this month around Los Angeles, complete with a working phone number.

Myerson, of course, is the character played by Alex Borstein in Amazon’s “The Marvelous Mrs.

Maisel.” And the billboards are a guerilla way to kick of the show’s Emmy campaign — while perhaps drawing in a few new viewers.“Any time we’ve got a program where we can do something allows us to create a marketing effort thats really organic to the show, thats what were looking to do,” said Mike Benson, who oversees marketing at Amazon Studios.

“We’re trying to separate ourselves with other ‘For Your Consideration’ campaigns that are out there.

There’s a lot of momentum for this show right now.”The first billboard is set to be erected on Monday, March 19, on

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