As with many broad action-driven films these days, how “The Meg” performs in China could determine the financial fate of the $150 million picture.
With its China-friendly storyline and cast, the giant-shark thriller would seem to have a head start – but look no further than “Skyscraper” for proof that such components are no guarantee audiences will bite.“The Meg” releases Friday in China, more or less day-and-date with its outings in North America and other parts of Asia.
It’s expected to start off with 15,000 to 20,000 screens in the Middle Kingdom – about 35% of available theaters – and have close to 100,000 screenings per day, including IMAX screenings.But the pressure will be on for the film to deliver quickly.
If it doesn’t, exhibitors are likely to switch over to other titles, such as next week’s Hong Kong-made actioner “Europe Raiders.”“The Meg” premiered in China last week at the Water Cube,
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