In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “The Predator.”Ads placed for the sci-fi thriller had an estimated media value of $6.55 million through Sunday for 1,523 national ad airings on 34 networks.
(Spend figures are based on estimates generated from Sept.
3-9.
Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including Fox, NBC and CBS Sports, and during programs such as NFL Football, College Football and Rel.Just behind “The Predator” in second place: Columbia Pictures’ “White Boy Rick,” which saw 673 national ad airings across 35 networks, with an estimated media value of $5.38 million.TV ad placements for Universal Pictures’ “Night School” (Emv: $4.93 million), Lionsgate’s “A Simple Favor” ($4.58 million) and Warner Bros.
Animation’s “Smallfoot” ($4.43 million) round out the chart.
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