The higher the intensity of a trailer, the slower the song that accompanies it.
This may seem fairly recent as a reliable rule, but it’s not a completely new phenomenon.
What goes back at least to the 2001 trailer for the first iteration of Xbox 360’s apocalyptic warfare video game Gears of War — with Gary Jules delivering a heart-ripping cover of Tears for Fears’ “Mad World” — is an visual-aural contrast that’s now common practice.More recent examples of the trend include FJØRA’s echoey take on the 4 Non Blondes perennial “What’s Up?” in the terrifying trailer for 2020’s “Welcome to the Blumhouse”; Lana Del Rey’s creepy version of “Once Upon a Dream,” from the classic Disney animated film “Sleeping Beauty,” in the trailer for 2014’s “Maleficent”; and ConfidentialMX featuring Becky Hanson’s operatic interpretation of the Bee Gees’ “I Started a Joke” in the dark trailer for 2016’s “Suicide Squad.
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