This weekend was meant to host “No Time to Die” (United Artists), which would have likely opened to $100 million+ domestic.
When that became the first release to reschedule, “Trolls World Tour” (Universal) moved up a week to Easter — and then, to become the first film to debut on VOD.
Four weeks later, it remains by far the highest-profile title to eschew initial theatrical release.
Only three other titles — Paramount’s “The Love Birds” (sold to Netflix), Disney’s “Artemis Fowl” (they will now stream it), and Stx’s comedy “My Spy” (a future Amazon Prime film) — have announced similar plans.Budgeted around $100 million, “Trolls World Tour” is not a throwaway movie.
Still, even if is a success, it is not a perfect case study: It’s a sequel, and an ideal offering for family audiences stuck at home (where a 48-hour rental for $19.99 make it a good deal cheaper than
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