Universal’s sequel to “The Boss Baby” will premiere on Peacock on the same day it launches in theaters.“The Boss Baby: Family Business” is arriving ahead of scheduled (it was initially slated for Sept.
17) and is now set to premiere on July 2.The animated family film is the first title from Universal Pictures to open simultaneously on Peacock, the budding streaming service owned by the studio’s parent company, NBCUniversal.
Peacock launched in 2020 and cost $4.99 per month.
“The Boss Baby” sequel will be available to Peacock Premium subscribers at no extra cost.The film will begin to roll out internationally in select markets on July 2.
Peacock hasn’t launched yet overseas.The decision underscores the shift in power between studios and theater owners as the box office recovers from the pandemic.
Disney and Warner Bros.
have recently attempted similar moves in an effort to grow subscribers for Disney Plus and HBO Max respectively.
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