Refresh for updates: Universal had not one, but two wide release previews last night as they head into the four-day Independence Day weekend, and both DreamWorks Animation’s The Boss Baby: Family Business, and Blumhouse’s The Forever Purge grossed $1.3M apiece.Those looking for more technicality: Boss Baby 2 took in $1.31M at 2,700 theaters from shows which began at 4Pm, while Forever Purge grossed $1.33M from 2,550 from shows that started at 7Pm.
Boss Baby 2 will expand to 3,640 theaters and is eyeing a $15M+ start, while Forever Purge at 3,051 is hoping for at least $10M+ over three days.
July 4th will not be a good day at the box office, so looking for a down of a Sunday as people make their way to holiday celebrations, barbeques, etc.Together with the second weekend of F9, which is looking to make around $28M, Universal will own the top three spots at the
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