Warner Bros. and DC Comics Try for Reinvention at CinemaCon 2018
The once-mighty Warner Bros.
is no longer the cock of the walk among major studios.
(That’s Disney.) A year ago, after disappointing results, chairman Kevin Tsujihara installed New Line chief Toby Emmerich in charge of studio production.
This January, he promoted Emmerich to chairman, presiding over not only production but worldwide marketing and distribution.In other words, Tsujihara is letting his new studio chief sink or swim.
That includes righting the DC universe, which has been decidedly hit or miss since the glory days of Dick Donner’s “Superman” and Tim Burton and Christopher Nolan’s serial cracks at “Batman.” Despite Tsujihara’s bold 2013 “Batman v.
Superman” announcement, Zack Snyder proved to be no Kevin Feige.
Now Emmerich has installed his “Conjuring” series producer Walter Hamada as DC president.Introducing his first Warners presentation at CinemaCon, Emmerich looked nervous as he touted last year’s $5.1 billion global box office and blockbusters “Wonder Woman,
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