Warner Bros Discovery puts focus on franchises

Gerhard Zeiler suggests spin-offs will take precedence over originations.Warner Bros Discovery’s international chief Gerhard Zeiler has highlighted growing franchises around its established content brands as a “key task” for success.Speaking at the Rts Convention in London, Zeiler said Wbd’s priority is to “develop more” within brands such as Game Of Thrones, Harry Potter and the DC Universe rather than increase the number of its brands.“We’re happy with our brands.

Where we will develop more is the world of franchises,” he said.

“Think of Game Of Thrones – House Of The Dragon as one spin-off,

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