Why ‘Encanto’ and ‘House of Gucci’ Box Office Debuts Are Cause for Celebration… and Concern

For the first time in a long while, audiences were enticed to leave the couch for new movies that didn’t involve superheroes or speedy cars.Over the Thanksgiving holiday weekend, Disney’s animated musical fable “Encanto” collected a leading $40.3 million between Wednesday and Sunday and MGM’s star-studded crime drama “House of Gucci” brought in $20 million in the same period, a solid haul for pandemic times.

It’s an encouraging sign that family films and movies aimed at adult audiences can manage to be viable box office draws, especially when they are playing exclusively in theaters and are not available simultaneously on streaming services.

Having a world-famous pop icon as your leading lady helps too.But Thanksgiving is historically one of the most popular times to take the family to the cinema, and 2021 didn’t come close to reaching the box office bounty of years past.

During the extended

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