In August, Starz lost “The Continental,” the upcoming prequel series based on the “John Wick” action franchise.
Instead, it will go to Peacock — even though the premium cable network and the franchise share the same corporate parent in Lionsgate.
At the Rbc Media Conference Tuesday, Starz CEO Jeff Hirsh on Tuesday shed some light on the move.Hirsh said that the show “really doesn’t fit our two core demos,” which include African American audiences enamored with the “Power” universe and women who have helped make “Outlander” a hit.
And though he said “The Continental” could have been “a great success” for Starz, Lionsgate is in the midst of trying to separate from Starz and prove that both sides of the business can get the best bang for their buck.“We felt in terms of maximizing shareholder value, it probably would be better for the organization if they took it
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