The National Association of Theater Owners (Nato), which represents 68,000 Screens in 99 Countries, is tracking theater reopenings around the world, country by country, and checking their market share.
On that basis, per a spokesman, they expect some 90 percent of theaters worldwide to be open by July 17, the date still set for Warner Bros.’ release of Christopher Nolan’s “Tenet.”The $200-million “Tenet” leads the way for the studios to get back into the business of showing movies on the big screen.
As markets slowly open in the U.S., led by Texas, the film industry is monitoring audience interest in returning to theaters.
But “Is it safe?” is an open question.Many theaters are in early stages of planning their reopenings; many by late this month will be ramping up with library titles like the “Harry Potter” and “Indiana Jones” series.
It’s likely that Nato is releasing this optimistic theater opening data,
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