Will Audiences Return to Movie Theaters? Yes! But It’s Now a Culture War Issue (Column)

Last weekend, the season finale of “Saturday Night Live” featured a satirical promotional spot for AMC Theatres that became a delectable skewering of what’s left of the megaplex experience.

It featured Vin Diesel, played by Beck Bennett with a SoCal-by-way-of-Brooklyn stupido Toretto growl, hawking the latest “Fast and Furious” film by welcoming everyone back to that thing we know and love and have all missed so much…“the moo-vies.”For three minutes, Diesel waxed nostalgic about the moo-vies, talking wistfully about the “the carpet, the cup holders…the eight-dollar bottle of water…the butter machine that shoots out something that doesn’t look like butter…the Aerosmith arcade game, the garbage that has a hole that’s a little too small to put your garbage in…the little trivia game on screen…the cardboard cutouts.” The complaints about megaplexes are, of course, old news (and maybe it takes Vin

Read full article