There’s an art to making a great movie trailer.
Sometimes the studio knows exactly what it’s selling, and just dials in on the best aspects of the film.
Other times the studio is trying to reach a broad audience with a niche property, and thus crafts a trailer aimed at appealing to a wider demographic.
There’s a fine line between selling and misleading, and audiences don’t respond too kindly when they’re promised one thing in a trailer and get something completely different in the finished movie (see: Drive).
But sometimes trailers are so good, the …
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