The Flash’s box office struggles are a mess of DC’s own making

The cash has been counted: The Flash is officially a flop.

So is its star Ezra Miller to blame? Or have we all just had enough of major studios’ middling, comic-book cash-ins?It was billed (admittedly by the studio itself) as “probably one of the greatest superhero movies ever made”, the film to reset the multiverse just in time for James Gunn’s much-garlanded arrival as new DC head honcho.

But while the box office greenbacks collected by any given movie are not always a valid mark of its long term place in the cinematic pantheon, The Flash’s $55m US opening last weekend has had industry types running in circles trying to find the door marked “box office bomb”.The Hollywood Reporter said that the Andy Muschietti-directed superhero epic did even worse than 2009’s Watchmen, while Variety quoted an “industry insider” who described the film’s performance as…

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