Horror movies are typically defined as being cheap.
There’s a reason that the chart of “Most Profitable Movies, Based on Return on Investment” is dominated by cheapo horror titles like The Blair Witch Project, Halloween, and The Evil Dead.
These titles can be churned out independently for minimal money, don’t typically require costly movie stars to get people’s attention, and have the potential to be globally appealing (scares can translate into any language).
Modern horror labels like Blumhouse Productions orient their entire business model around the idea of scary films being features that can be done cheaply yet also reap big financial rewards.
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