After 14 months, Memorial Day weekend may bring a glimpse of box-office normalcy with the openings of two major studio titles: Paramount’s “A Quiet Place Part II” and Disney’s “Cruella.” It will be a pleasure to report significant box-office numbers, and for their studios to see them.
However, the industry excitement around May 28 goes much deeper.Memorial Day weekend means elevated grosses.
With 3,700 theaters in play and little competition, distancing restrictions won’t be an issue; seats will be easily available.
The films will also have the benefit of a public that’s increasingly ready to return to normal.Of course, things aren’t normal.
While the theaters will offer little competition for these debuts, they must face off against the first national holiday since New Years Day 2020 in which family and friends can gather in person.
Will the public want to be inside darkened auditoriums when restaurants, bars,
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