The last 24 hours saw an extraordinary game of awards movies playing musical chairs.
Sony’s “A Man Called Otto” with Tom Hanks exchanged its Christmas wide release plan for a limited one — a dupe of the plan initially embraced by Damian Chazelle’s “Babylon” (Paramount), which was originally intended as a Christmas Day platform release with expansion January 13.
Now this starry epic about scandalous old Hollywood is now going wide in over 3,000 theaters starting December 23.The wide release is not a standard pattern for awards titles, but a lot has changed since the last conventional awards year of 2019.
Even the Oscar strategy isn’t immune to the changes in the exhibition landscape.Previously, a platform release for “Babylon” would have opened on multiple screens at the Arclight Hollywood and The Landmark.
Those two Los Angeles theaters had a unique potential to generate massive grosses, giving films an immediate boost.Other
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