‘Barbie’ 2: Mattel Execs Want to Create a Whole Franchise

It looks like audiences are heading back to Barbie Land, with a sequel to Barbie in early development at Warner Bros.

After the massive success Greta Gerwig’s film saw at the box office, it was only a matter of time before the studio decided they would like to move forward with the narrative established by Margot Robbie’s protagonist.

Barbies can be whatever they want to be, and a sequel is a good way of exploring how the ideas and themes that made the first film special can be explored in a different story than the one that saw Stereotypical Barbie creating her own path.

During a recent interview with Variety, Ynon Kreiz, the CEO of Mattel, talked about the studio’s approach for upcoming films:…

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