Have you Od’d on all the media attention for WB’s July 21 launch of “Barbie”? It’s understandable, but you have to cut her some slack: Mattel and Barbie have been waiting decades for this moment.Years ago, Universal homevideo exec Glenn Ross told Variety that U and Mattel had been thinking about films as far back as 2001: “We knew we should make Barbie a movie star.
It has to be the same way you would feel when seeing a Meryl Streep movie.”He was speaking in 2007 about the animated films.
The direct-to-dvd films debuted in 2001 and six years later, they had completed nine titles, with each selling more than a million copies.Mattel exec producer Rob Hudnut added at the time, “We are great believers in the power of little girls.”As well they should.
Barbie has been a money machine for Mattel since her debut in…
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