‘Booksmart’ Box Office Struggle Divides Industry Over Annapurna’s Marketing and Release Strategy

Olivia Wilde’s critically acclaimed feature directorial debut “Booksmart” dominated social media buzz over Memorial Day after it struggled at the box office with a four-day opening below $9 million.

While its gross more or less fell in line with pre-release tracking, many critics and fans expected the rave reviews to result in a box office hit that broke into the double digits in its much-anticipated debut.

Wilde saw the writing on the wall herself after the film’s relatively quiet $2.5 million opening day and took to Twitter to encourage people not to wait on seeing “Booksmart.”“Anyone out there saving ‘Booksmart’ for another day, consider making that day Today,” Wilde wrote to her 1.7 million followers.

“We are getting creamed by the big dogs out there and need your support.

Don’t give studios an excuse not to green-light movies made by and about women.”Wilde’s post proved controversial, as

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