Even though Super Bowl weekend is always a must-to-avoid for distributors–due to social activities in the days ahead of Sunday’s big game– this year fewer people went out to movies than just once before in box office history.That said, this weekend marked a 10% weekend uptick against last year’s rock bottom.
Next weekend, things will look up with Warner Bros.’ DC sequel “Birds of Prey,” starring Margot Robbie as Harley Quinn.
But among troubling box-office signs were weak starts for two new genre titles, “Gretel and Hansel” (United Artists) and “The Rhythm Section” (Paramount).These movies did poorly even by the minimum standards set for second-tier entries.
Their competition? The global Netflix debut of Sundance pop star documentary “Taylor Swift: Miss Americana.” Interestingly, the record for an opening against the Super Bowl came from “Justin Bieber: Never Say Never,” which grossed over $30 million.One film
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